EXAMPLE: SAMPLE REPORT

This is a sample. The speaker, the event, the organizations, and every number in it are invented to show the format. Real ROI reports carry the same sections with real event data.

Event ROI Report: Bureau Copy

Prepared for: Heartland Speakers Bureau Prepared by: SpeakerPacket, from event data collected in the room and confirmed by the planner

The placement

This was your booking: Dana Whitfield, placed by Heartland Speakers Bureau for the Prairie States Hospital Association. It is her third Heartland placement of 2026.

The event

Verified status: SP Verified engagement. Status: Active. This engagement is verified against the signed contract and confirmed by the planner. Anyone can check its current status on the speaker's public SP Verified record at any time.

From the room

Audience feedback was collected by QR code in the room. The window closed 4 hours after the session ended. Only responses from inside that window appear in this report. These are the same numbers the planner received. One event, one set of books.

• 187 responses from the room, out of 386 attendees (48%)
• Responses were anonymous. Attendees answered three short questions.

What landed most (attendees could name more than one):

• Permission to reset the priority list: mentioned 74 times
• The three-question Monday huddle: mentioned 61 times
• One personal goal, said out loud: mentioned 43 times

What attendees committed to do differently next week (171 answered):

• Open the Monday huddle with the three questions: 58
• Schedule a one-on-one they have been putting off: 47
• Put a personal goal on the team board: 39
• Something else, written in their own words: 27

What attendees said

These quotes are verbatim. The speaker approved them for this report, and approval never edits a word.

"I came in expecting another leadership talk. I left with a plan for my team and, honestly, one for myself." - Nurse manager, attendee

"The three huddle questions alone were worth the trip. We start them Monday." - Director of patient experience, attendee

"Our whole table was still talking about it at lunch. That never happens after a keynote." - Clinic administrator, attendee

"Practical, funny, and no fluff. This is the first keynote our group has asked to have back." - VP of operations, attendee

The client's signal

The planner's own post-event response, limited to what a bureau needs to work the relationship:

• Rebook signal: Yes. The planner is taking a proposal to her board for the February 2027 winter managers retreat, same speaker, longer session (75 minutes plus a breakout).
• The planner's private internal comments are not part of the bureau copy. What she tells SpeakerPacket in confidence stays with her.

Her track record with your bureau

Every Heartland placement of this speaker, all SP Verified:

• Combined verified audience across your placements: 1,138
• Approved testimonials on file for your pitches: 11, including 4 from this event

Re-pitch readiness

• Topics confirmed by delivery: leading through change, team culture, frontline leadership
• Formats: 60 to 75 minute keynote; a half-day workshop version of this session exists
• Approved quotes from this event are cleared for your pitch materials, word for word as they appear above
• The speaker's public record, including this engagement, is checkable by any client you send it to

What is not in this report, on purpose

• No star ratings, no grades, no scores. A grade can be gamed. Counts, words, and confirmed facts cannot.
• No late feedback. Responses that arrived after the window closed live only in the speaker's own copy, labeled late.
• No planner confidences. Her private internal comments never travel.
• No other speakers, no rankings. This report is about your placement only.

The verified record

Attendance counted toward the speaker's verified record: 386 (planner-confirmed actual; the contract figure was 400). This engagement is now part of the speaker's public verified record.

Delivery: Assembled October 17, 2026. Testimonials approved by the speaker October 19, 2026. Sent to you on October 20, 2026, at the speaker's direction. The speaker received an exact copy of this report and of the planner copy. No surprises, on either side.